Charter signatory organisations acknowledge that advancing diversity demands commitment and action at all levels of the organisation and in particular, active leadership from the CEO and those in senior roles.  Therefore the first step in working towards the Bronze accreditation is to have the Chief Executive or Chair sign the Charter.  

The Charter

I, (Chief Executive Name) on behalf of (Company Name) commit to advancing Diversity and Inclusion by:

  • Implementing structural and cultural changes to help advance Diversity
  • Removing obstacles faced by women, or unrepresented groups at key points of career development and progression
  • Putting in place a Strategy and Action plan to effect change
  • In the first instance, setting internal targets for reaching Gender Diversity at senior and middle management
  • Having one member of our senior executive team at Board level, who is responsible and accountable for Diversity and inclusion
  • Ensuring Equality, Diversity and Inclusion are a standing agenda item at each board meeting
  • Incorporating responsibility for Diversity and Inclusion at all management levels in the organisation
  • Reporting publicly on an annual basis on our activities and initiatives


After registering to join us we will forward the DMNI Charter for your CEO or Chair to sign.



Bronze Diversity Mark

  • The Bronze Diversity Mark recognises commitment to Gender Diversity
  • The Bronze application will be forwarded on receipt of the signed Charter


New signatory organisations submit 3 targets for independent assessment to progress Gender Diversity within their organisation. The first target should be to implement an Equality, Diversity and Inclusion strategy (if not already in place). We recommend gathering and analysing internal data such as gender diversity at all levels/roles within the organisation, exit interviews, staff surveys and recruitment data.  This data should be analysed and reviewed with key stakeholders to determine the most effective measurable targets. 

Organisations are required to submit annual progress reports which will be independently assessed each year to retain the Bronze Diversity Mark.


Silver Diversity Mark 

  • Organisations can apply for Silver after maintaining Bronze for at least 2 years
  • At Silver level organisations must demonstrate significant measurable progress on Gender Diversity
  • Gender plus two new wider diversity targets (5 targets in total)


LGBTQ / Disabilities / Race & Ethnicity / Age Diversity / Social Mobility / Other

At Silver level we would expect to see evidence of significant progress against the Bronze targets along with analysis work carried out, with creative targets to push the dial even further.  Signatories can choose the two areas of wider Diversity to focus on at this stage.

Organisations are required to submit annual progress reports to retain the Silver Diversity Mark, with a full assessment every other year.



Gold Diversity Mark 

  • Open to organisations holding Silver for at least 1 year
  • + Significant measurable progress on all Diversity targets
  • + 2 new wider Diversity Targets (7 targets in total)
  • + Internal Audit carried out by DMNI
  • + Board Level Interviews 


Continued significant measurable progress against all targets. Gold Award organisations will be a ‘Shining Example’ for Diversity & Inclusion in their sector and wider community, with creative wider Diversity targets to keep pushing the dial even further with long term plans, complex challenges, and sustainability. 

Organisations are required to submit annual progress reports to retain the Gold Diversity Mark, with a full assessment every third year.



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